Website optimisation covers several things. It should be optimised to run smoothly across all devices – from computers to tablets and smartphones. It should also be optimised for the search engines, to make sure it does well in the search results.
And it should be optimised to help your visitors find their way around without getting frustrated and leaving for a rival site. Throw in speed optimisation and you can see how big this topic is.
Can you be sure your WordPress site is achieving all those aims?
A continuous process
Even if your site is fine now, it may not be just days from now. WordPress is always updated and improved. Plugins are updated. Themes are updated. Search engine requirements for sites are changing. You get the idea.
Wouldn’t it be better if you relied on an expert to take care of all these things for you?
WordPress Care Plans offer optimisation and much more
A WordPress Care Plan includes all these aspects of managing and maintaining your site, along with many other services. It’s easy to assume your website is doing well because it is up and running. However, optimisation isn’t something you can always see in action.
Many of the tasks involved in this process are undertaken behind the scenes. It means you could assume your website is live, viewable, and doing well when it could be doing a lot better.
And as we mentioned earlier, this is a continual process. If someone else – someone experienced in WordPress management – handled this for you each day, you’d be free to tackle other business challenges.
Making sure your website works for you and your business is crucial. Without one, you won’t be visible online. Yet a substandard WordPress site can be almost as bad. Make sure yours is as good as it can be today.